Viddy Scores $6M in Funding

February 7, 2012 12:32 PM

According to AllThingsD.com, Viddy — which makes an iOS app that has attracted celebrity users like Snoop Dogg and Linkin Park, and limits video clips to 15 seconds — has now raised a $6 million Series A round led by Battery Ventures and including Greycroft Ventures and Qualcomm.

 
Viddy CEO Brett O’Brien says his company is stronger than the competition, for a few reasons: First, Viddy’s in-app editing effects — which include 99-cent premium promotions for content from partners like The Muppets and Linkin Park — help make compelling, shareable content. Second, the Venice, Calif.-based company is trying more of a public Twitter-like approach than a private social network, so the star users it recruits can bring in their fans. Third, Viddy seems to have already built a pretty significant audience — with a reported 40 million video views in January.
 

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