Rihanna Named Creative Director for Puma

While fans wait for new music, Rihanna has once again expanded her portfolio by taking on the title of creative director at Puma.

According to WWD, the singer will oversee a women’s line and act as global brand ambassador for the company.

"Signing Rihanna is a fantastic step for Puma," said Puma CEO Bjørn Gulden in a statement. "Her global profile, her charisma and individuality, her ambition — all these things make her a perfect ambassador for our brand ... Rihanna was a natural choice for us. We’re delighted to have her as a partner, and we’re looking forward to what’s to come."