UPDATE (06.22.13): As of Saturday, industry sources are beginning to project what the final numbers may look like on Sunday night (end of tracking period), and they are adjusting Yeezus lower than Thursday's 360,000. With more than 24 hours remaining, insiders expect West's record may actually come in around 330,000-340,000.
UPDATE (06.20.13): As of Thursday afternoon, insider projections suggest 380,000 for Yeezus may be a little high, and that number has been adjusted to the 360,000 range. Of course, the weekend may change things. J. Cole is looking solidly at 300,000, according to mid-week projections. We will likely update this space through the weekend as the numbers fluctuate.
Photo via NBC/Trae Patton
Despite its finale being held weeks after the traditional spring season ended, The Voice managed to attract its biggest audience ever on Tuesday night—even going head-to-head against Game 6 of the NBA Finals. The singing competition, which closed out Season 4 with performers such as Cher, OneRepublic, Bruno Mars and others, was watched by 15.3 million viewers and held its own against Game 6, which attracted 16 million viewers.