Following a big week on the charts, The Weeknd has now unleashed the video for "Pretty."

The track is off Kiss Land, which debuted this week at No. 2 (only inches behind Keith Urban's No. 1 Fuse). The set also crowned several Billboard charts, including Top R&B/Hip-Hop Albums, Top R&B Albums and Top Digital Albums.

As a press release points out today, the new album has ushered in much more engagement from the usually mysterious Abel Tesfaye (The Weeknd's real name), who recently spent several days chatting online with fans and accepting phone calls. Following his Jimmy Kimmel Live! performance last week, in which he performed several songs—including "Pretty," he stepped off the stage to sign autographs for almost three hours.

No need to fear, however, Tesfaye hasn't lost his dark streak, as clearly evidenced in the new visuals for "Pretty." The eery clip, directed by Sam Pilling, contains graphic material and some nudity. It can be seen below (NSFW):