J. Cole's new album, 2014 Forest Hills Drive—announced less than a month ago with very little promo—is on track for the biggest hip-hop album debut of the year.

The LP, which released Tuesday on Roc Nation/Columbia, was projected earlier in the week to sell around 220,000 to 250,000. As of Wednesday, however, sales tracking site Hits Daily Double has increased its expected first-week sales to 320,000-plus (around 350,000 under Billboard's new chart system, which counts 1,500 streams as one album sale).

Rick Ross' March release, Mastermind, is currently the top hip-hop debut of 2014 with 179,000 sold in its first week.

Drive should easily topple Taylor Swift's 1989, which has spent five weeks at No. 1. It will also likely beat the first-week sales of Cole's Born Sinner, which released last summer at No. 2 with 297,000 sold. That album also went head-to-head with Kanye West's Yeezus.