Photo courtesy 10K Projects

Ongoing favorite Noah Guy has returned with his new single "Big Boys Don't Cry."

On Friday, the Philadelphia-raised, Los Angeles-based singer dropped the new track, which is an ode to challenging the views of modern masculinity and manhood. It's accompanied by a video directed by Guy himself alongside Nate Guenther and Najai Washington.

"The journey of this song started five years ago, when teenage me wrote a poem to self on falling," said Guy in a note on Instagram ahead of the song's release. "That is, falling through life, falling into my manhood, etc. Since then, I’ve touched the ground. I owe that to time and the loved ones by my side. Ur in control." 

Watch the new video below.